If you’ve ever said “we want it to feel modern but not cold” or “bold, but not too loud,” you’re not alone.
One of the biggest challenges organizations face in the creative process isn’t taste—it’s translation.
You know what you like.
Designers know how to build it.
But somewhere in between, the language breaks down.
That’s exactly why we created the Design Persona Quiz.
At Yellowbox, we’ve spent years working alongside churches, nonprofits, and organizations that care deeply about getting their message right—but often struggle to describe how they want it to look and feel. So we built a tool to help bridge that gap.
The Design Persona Quiz is designed to act as a Rosetta Stone for design terminology, helping teams translate personal preferences into industry-standard language that designers actually use. Instead of vague descriptors, you’ll gain clarity on recognized design styles—terms that improve collaboration, accelerate creative workflows, and reduce unnecessary revisions.
By taking the quiz, you’ll uncover your organization’s natural alignment with established design personas, such as:
Each persona is rooted in real design theory and practice—not trends for trend’s sake. These definitions help teams name what they’re drawn to and understand why certain visuals resonate more than others.
This isn’t about boxing you in—it’s about giving you a shared vocabulary.
Clear language leads to better outcomes.
When your team can confidently say “we’re leaning minimalist with typographic structure” or “this campaign needs to feel illustrative and conceptual,” it changes everything:
The quiz doesn’t replace strategy or discovery—it supports it by giving everyone a common starting point.
"Design direction shouldn’t get lost in translation."
While designers may speak this language every day, most organizations don’t—and they shouldn’t have to.
This tool was built for:
It levels the playing field and helps everyone participate more confidently in the creative conversation.
The Design Persona Quiz is a simple first step—but a meaningful one. It helps you discover how your preferences align with industry-recognized styles, giving your organization clarity before jumping into design, branding, or content creation.
Take the quiz. Learn the language.
And let your creative process move forward with confidence.
→ Take the Design Persona Quiz
