We built a cohesive brand system for TrueWorks, aligning its core identity with TrueWorks Teaches and TrueWorks Ventures to create a unified yet flexible visual presence.
Brand Strategy
Web & Digital
Creative Team
We partnered with TrueWorks to deliver a full organizational branding project that established a strong, cohesive identity while also creating clear alignment for its two sub-brands, TrueWorks Teaches and TrueWorks Ventures. The new visual identity balances professionalism with approachability, built on a clean wordmark, modern typography, and a versatile color palette that communicates trust and energy. From there, we extended the system into the sub-brands: Teaches carries the clarity and openness of education-focused visuals, while Ventures adapts the brand with more dynamic accents to reflect innovation and growth. By anchoring all three in a shared design system—consistent typography, logo construction, and color family—we built a branded house that strengthens the TrueWorks story while allowing each extension to speak directly to its audience. The result is a unified yet flexible brand that equips TrueWorks to communicate its mission with clarity across every expression.
This unified identity strengthens TrueWorks’ presence while giving each branch the freedom to connect with its unique audience. The result is a brand system that’s both consistent and adaptable—equipping TrueWorks to grow its mission with clarity and impact.
