Magazine Railchurch-of-whitestoneChurch of WhitestoneRebrand + webOne identity for the church, Discover You, and Whitestone Kids.Build the core brand and its named ministry sub-brands as one connected system from day one, so nothing had to be patched on after launch.A full brand system across the church and its ministries, ready for a public launch with over 3,500 in attendance.Church identity, Discover You sub-brand, Whitestone Kids sub-brand, launch collateral, screen graphicsSignage, social, print, and worship screensA new church plant and a public launch day with thousands expectedcreative-team, webhttps://www.yourwhitestone.orgChurch

challenge1church-of-whitestoneThe situationA new church, three brands, one launch day

Church of Whitestone was launching from scratch and needed one identity that could carry the core church brand alongside the Discover You and Whitestone Kids ministry brands.

text2church-of-whitestone

Church of Whitestone launched in January 2024 to over 3,500 people, with one brand carrying the core identity, Discover You, and Whitestone Kids—including Champions Club signage for the church's special-needs ministry.

image-pair3church-of-whitestonehttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1162_6aa933bd1e23e6a51693a50e_6751f4c995ad7964de35faec_YBX_W_01-w1600.jpeg

image-pair4church-of-whitestonehttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b115b_6aa933bfd2e89fcabefcab86_6751f4f701051255f40a0801_YBX_W_05_A-w1600.jpeg https://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1173_6aa933c00d9ff5d1cdc0b16a_6751f4fc98cec0369d827a8f_YBX_W_05_B-w1600.jpeg

image-pair5church-of-whitestonehttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1170_6aa933be354d97c72616efcd_67573c5f0fd3545ea5cab2e3_YBX_W_03-w1600.jpeg

image-pair6church-of-whitestonehttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1184_6aa933c0101db9248c064975_67573c66f5670d027cc3e1c2_YBX_W_04-w1600.jpeg https://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1177_6aa933c136205336374d32d9_67573c69a741a0ce5e9e244f_YBX_W_05-w1600.jpeg

image-pair7church-of-whitestonehttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa9372920050e54be3b1187_6aa933bfc0b65b1c46890490_6751f4f4d7cc6beda476eb5b_YBX_W_04-w1600.jpeg

differentiator8church-of-whitestone

Rather than launch a single logo and let the ministry brands catch up later, we built Discover You and Whitestone Kids as their own visual systems from day one—Whitestone Kids down to Champions Club signage for its special-needs ministry—so every part of the church could see itself in the brand from opening day.

deliverables9church-of-whitestone

Church of Whitestone brand identity and logo system
Discover You sub-brand identity
Whitestone Kids sub-brand identity, including Champions Club signage for special-needs ministry
Launch campaign collateral (signage, social, print)
Worship and service screen graphics

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Athletes & Assets Times Square billboard

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Whitestone Youth billboard, Shape Your Destiny

WYTH God all things are possible, on the tee

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We're honored to have built the brand for our friends Tauren and Lorna Wells.

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Launch Strategy

Web & Digital

Video Production

Brand Strategy

Creative Team

Printing Services

Church of Whitestone

After almost a year of work behind the scenes, we celebrated with our friends at Church of Whitestone as they launched in January 2024 to over 3,500 people.

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Working closely with Lead Pastors Tauren and Lorna Wells, we built one system to carry the whole church—the core identity, the Discover You next-steps ministry, and Whitestone Kids—from day one, not stitched on after launch.

Let’s get outta here