At the start of the year we began a partnership with Young Life New York City —specifically Queens, Brooklyn, and Staten Island (QBS region).
What started as one thing quickly shifted to a movement far more important: addressing the trauma, stress and life-change modern adolescents experience daily.
The hard hitting impact of COVID-19 on the East Coast + the racial injustices highlighted by the tragic death of George Floyd created a physical, mental, emotional and spiritual storm for the young adults in the region. NYC needed a RESPONSE.
Young Life QBS (@ylqbs) has taken a stand as a Beacon Of Hope to provide resources and leaders to help bring healing to the city. THE FUTURE IS NOT CANCELLED.
Through campaign development, strategy, copywriting and creative design, we have officially launched BEACON OF HOPE. This initiative is a signal to the city that Young Life QBS is committed to being present, bringing hope and continuing to invest and transform the lives of all modern adolescents in NYC.
Strategy
Campaign Development
Copywriting
Creative Direction
Visual Identity
Design
Illustration
Video Production
Motion Graphics
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